What the “It” Refers to in Gatorade’s “Is It in You?” Campaign - McSweeney’s Internet Tendency

Internet Tendency

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Water

Sucrose syrup

Glucose-fructose syrup

Citric acid

Natural and artificial flavors

Salt

Sodium citrate

Monopotassium phosphate

Ester gum

Sucrose acetate isobutyrate

Yellow 5

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